Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

Before approaching a marketing company in Miamai, you need to form a marketing strategy. To do this, use the following tips:

Form a system. Start with the general creation of the business model of the company, gradually moving down the levels (business development strategy, general marketing strategy) until you get directly to Internet marketing. The latter should seamlessly enter into the overall structure and complement your existing sales and product promotion levers.

Proceed smoothly. Do not try to embrace the vast and at the same time grab a lot of complex tasks, especially if you do not have the appropriate staff, divided into teams, each of which clearly understands the tasks assigned to them. Instead, it’s best to focus on the tasks that have the greatest impact.

Plan for activity. Based on your marketing plan, distribute the upcoming tasks over time so that everyone achieves the right goal by the right date.

Analyze the dynamics. Evaluate the work performed at each stage, analyze changes and market trends (like using product bundles in shopify) and adjust the intermediate tasks of the marketing strategy in time, if necessary, to achieve maximum efficiency.

Choose your tools. Start with the tools and methods of marketing promotion that can bring you the fastest results.

Analyze efficiency. Use web analytics to assess the effectiveness of each of the tools.

Invest wisely. Based on the analysis of Tampa digital marketing agency, choose the most effective of them for future investments.

Which specialists can work with Internet marketing tools?

As your business grows and you learn how to work with new marketing tools on the Web, you may need more than one competent employee who can accommodate all the functions of an Internet marketing specialist, but a whole team of specialists who can be hired by a third-party firm or recruited.

A marketing team may include the following employees

A marketer. In fact, the main person in the company’s internet promotion team is responsible for developing the plan and for achieving the goals. He sets the necessary tasks for the narrow specialists. Can perform the functions of the narrow specialists himself.

SMM-manager. Promotes your brand, products and services on social networks (Facebook, Instagram), improves the company’s image and seeks to increase the loyalty of potential and real customers, “revives” the face of the firm, making it more “human” for the target audience. Attracts target traffic to your website or branding. It generates sales of goods and services among social network users.

SEO-specialist. Engages in search engine optimization of your website pages in search engines (Google, Bing) to attract organic traffic to search queries related to the company’s goods and / or services, edits pages and keywords, composes or optimizes the semantic core of the site, works in conjunction with a copywriter to fill the pages with new quality content.

Targetologist. Analyzes the target audience of the site, creates, customizes and manages advertising aimed at specific categories of users (audience) in social networks.

Copywriter. Creates text content for your project, be it news, blog articles, articles for the media, description of goods and services, text for electronic mailings.

Designer. Develops visual content for your brand on the Internet, including website design, advertising banners, illustrations for social media posts, etc…

The programmer. Provides functioning and development of your site.

Content administrator. Edits the content of the site, fills it with text, visual, audio and other information (for example, filling out product cards, posting articles and videos in the blog).

Important! Internet marketer should have basic knowledge about the work of all narrow specialists, but do not require him to have deep skills in working with Adobe Photoshop, HTML, SEO, content and other specialized disciplines.

If your project is at the initial stage of development, and the plan to promote it on the Internet is small, you can hire a marketer as a “universal specialist”, which by prior arrangement can and will perform highly specialized tasks.

Is The iPhone’s Email App Compromised? Find Truth Here

As iPhone users, we like to tell ourselves that we’re using the safest possible platform for handling our personal information. We’ve been told many times that the encryption and security properties of an iPhone are so secure that even the FBI can’t break into them when they’re trying to investigate a crime. The overwhelming majority of us would never have any reason to worry about the security services attempting to gain access to our devices anyway, but it’s nice to know that our data is in safe hands – or is it?

Is The iPhone’s Email App Compromised?

During the past few days, there have been allegations all over the press that the iPhone’s standard email app is wide open to hackers, and may even have been exploited already. Apple has been quick to go on the defensive, and have issued a statement saying that there’s no evidence that the newly-identified flaw has been exploited, but that hasn’t assuaged everyone’s concerns. Could it be that there’s been a gaping hole in the security protocols of the email app for a long time? If so, how likely is it that someone has been able to gain access to your phone and intercept your emails?

Before we go any further, we should note that it’s impossible to create a system that’s totally safe against hackers. Hackers will always exist, and they’ll always be in a constant process of trying to gain access to secure systems. To hackers, it’s like playing a highbrow version of online games. Just as a player has to spin the reels multiple times if they want to win money, a hacker will repeatedly attempt to crack a system until they eventually gain entry. The only real difference is that for a roseslots player, the jackpot is an instant cash payout. For a hacker, the jackpot is access to information that could eventually turn out to be far more valuable. Both games are risky, but only one of them is malicious. Apple users will be hoping that on this occasion, the house has won, and their information is safe.

While the amount of danger posed to users by the flaw is debated, the existence of the flaw isn’t. A mobile security firm called ZecOps published their own research on the matter last week, and say that the bug may potentially affect millions of people. In a rejection of Apple’s official stance on the matter, ZecOps say that they’re very confident that the issue has been used by hackers to gain access to the personal information of at least six high profile individuals. The average iPhone user won’t be of interest to hackers, but if it’s possible to gain access to the emails of one person, it’s possible to gain access to the emails of anybody. Perhaps more worryingly, at the time of writing, Apple has not yet patched the flaw. They’re working on a fix, and they hope to push the fix out to phones in the very near future, but right now, the vulnerability still exists and can, therefore, still be exploited.

ZecOps and Apple – Everything You Need to Know

News of the vulnerability has only recently reached the press, but Apple has known of it for at least a month. ZecOps approached Apple directly to report their findings, and only went to the press a month later when they felt that their concerns weren’t being listened to or addressed. Unlike some high-profile iPhone vulnerabilities of the past, this flaw doesn’t only apply to older versions of iOS. Even if your devices have updated to the latest version, the research company says that the potential for your device to be compromised still exists.

The hacking attack starts with sending you a seemingly blank email. Upon opening the email, the iPad or iPhone would crash, and hackers would then gain access to your device while it was rebooting to recover from the crash. Unlike the majority of the hacking methods, there is no action required on the user’s behalf to become vulnerable. They don’t have to download a specific file or visit a specific website. As soon as the email is opened – which can be done with just a single push of a button – the attack begins, and at that point, nothing can be done to prevent it.

According to ZecOps, the attack has so far been used successfully against the owner of one of America’s fortune 500 companies, a high-ranking employee of one of Japan’s largest mobile networks, several senior tech executives across the Middle East, and two European journalists. Apple has rejected this aspect of the claim, insisting that the company has performed its own investigation and analysis and hasn’t been able to identify any evidence that any attacks have happened. They also insist that although there is a vulnerability, it doesn’t put any of their customers at risk.

They acknowledge three specific flaws in the Mail app, but say that other security provisions on iPhones and iPads prevent the flaws from being used to gain access to data.At the moment, there’s no way of knowing who’s right and who’s wrong. ZecOps say that they have further evidence to prove that attacks happened, but they won’t release the information until Apple has released a patch, because releasing the information may make it easier for attacks to be carried out. Apple certainly won’t want to worry its higher-value customers by admitting that their personal information might be at risk, but it would be a public relations disaster to deny that any attacks have happened and then be forced to concede that they have indeed happened at a later date. Someone in this situation is right, and someone is wrong – and ZecOps have far less to lose if they’re proven to be wrong.

Final Thoughts

This article isn’t a suggestion that everybody should abandon their Apple devices and turn to Android. Android devices have been shown to have multiple vulnerabilities of their own in the past, and it’s thought that Android systems are targeted more frequently than Apple systems. It is, however, a reminder that nothing online is ever one hundred percent safe no matter how much we like to tell ourselves it is.

How to Protect Your Home PC from Hacking?

Hacking into a home computer is the easiest task for cybercriminals because Windows is full of vulnerabilities. In this article, you will learn how to limit the threat by properly configuring the operating system.

According to experts in information security, only every tenth user has antivirus installed. But even such software does not provide absolute protection. We will tell, how reliably to reduce threats from the Network.

Safety of an operating system

To see if your computer is infected, install a fresh version of the antivirus. You should also check your system with the Spybot utility. This combination should detect all uninvited guests. The next step is prevention. Here the first place is occupied by installing Windows updates. Take advantage of the automatic installation that the system offers by default.

In addition to this, you should enable individual updates to other Microsoft products. To do this, go to the Control Panel and select “Update and Security” here. Click on “Advanced settings” and activate the “Provide updates for other Microsoft products when you update Windows” option.

5 tips: quick protection for your desktop PC

> Installing System Updates: Activate the Windows Update Auto Installation so you don’t miss important fixes.

> Installing antivirus: we recommend using domestic products from Kaspersky Lab and Doctor Web, which also have free products.

> Program Updates: Close security gaps in third-party applications, such as Adobe Reader and Java.

> Check for browser extensions: browse the list of installed plug-ins and get rid of unknown ones.

> Checking the OS with security tools: Spybot will rid your system of spyware.

Security on the Web

The technology and quality of the Internet are improving every day and cyber-attacks are unfortunately not slower. To protect against online attacks, it is recommended to access the Internet via VPN if possible. This is especially true when you are going to browse sites from your laptop on open wireless networks. The Opera browser already has a built-in VPN tool that interacts even with messaging services such as WhatsApp. In this case, all traffic is encrypted over the network when entering sites and correspondence.

Optimal protection against hackers at a high level offers a browser running in a virtual machine, such as BitBox. Malware will not be able to infect a Windows system from such a web browser. Attention: BitBox should only be used on a powerful computer, otherwise the program will be severely slowed down.

Alternatively, you can contact the Quad9 DNS service. It is managed jointly by IBM and Global Cyber Alliance. When using Quad9 as a DNS server, it will automatically filter out infected pages. The service receives information from F-Secure, an IT security specialist.

To use such a server under Windows, go to “Control Panel | Network and Internet | Network and Sharing Center | Change adapter settings”. Right-click on the name of your network adapter and select “| IP version 4 (TCP/IPv4) properties” in the menu. Here, for the DNS server, enter the address “9.9.9.9” and confirm the changes by clicking on “OK”.

Checklist for Typography and Fonts in Web Design

It is no secret that any site is primarily text information. For this information and comes the target audience of the resource. To make the texts comfortable to read, and the information is best perceived by visitors to the site should work carefully with typography.

Typography – is the skills of design of printed texts, for their best perception. The printing process consists of the selection of headsets, selection of font pin, determining the length of the line, line and letter spacing, as well as the mutual location of texts, photos and illustrations on the web page. That is, the selection of all the parameters that can improve the readability of the text.

How to understand whether the work on the texts on the site is well done?  In fact, it is simple, it should be comfortable to read and perceive the information, eyes should not strain, the structure of the text on the page should be clear. In most cases, when there are some problems with the texts, we involuntarily go to another resource, even if the information on the site is relevant, would be useful and interesting to us. In addition, it is useful to check fonts with the help of mockups. This iphone mockup is a good sample. All this is about discomfort.

Let’s look at some principles and features of typography in web design, which affect the perception of information.

Fonts.

Let us consider a number of recommendations on the number of fonts, selection, size. For the layout to be neat, serious and easy to read, it is not necessary to fill it with all the fonts that can be stuck in the layout.

In the past, mainly used the so-called safe fonts, but with the development of css it became possible to connect any font to the site using the rule @font-face.

Match good pairs

Take the fonts very seriously (choose 2 fonts that will harmonize with each other). One for the title and the other for the main text. The title should contrast with the main text, but should not be huge or too small. To create a harmonious font pair, use fonts (Antique in combination with Grotto), select the font size, use italic, bold, regular, and use color.

Limit the number of fonts

Use no more than 3 fonts on the site (1 for titles, 2 for quotations and 3 for main text).

Do not use decorative fonts

Your arsenal has decorative fonts, and your hands itch to use them in the layout? Forget about it, unless it’s absolutely necessary. They can be used, as a last resort, for a thematic site and then for headlines. Do not use handwritten or decorative fonts for content, they have very poor readability.

Do not decorate fonts.

Don’t get carried away with decorating texts in Photoshop. I mean, there’s no need to use gradients, shadows everywhere in texts, various layer effects in Photoshop. They will only interfere with reading and make the look of the site cheaper.

Do not abuse the capital

Do not capitalize texts. Text typed in capital letters, first of all, we do not read well, secondly, it seems as if you are shouting at the user. You can write the title in capital letters and then if it takes no more than one line.

List of Leading online video editing tools

These days, anybody can record and share video clips in an instant. Fast internet access has paved the way for viral content. Individuals and brands are now resorting to video to convey their opinion. The excess availability of video has made it mandatory for brands to invest in the visual appeal of the videos.

There are hundreds of editing tools available, and your choice will depend on the supported formats, ease of access, supporting operating system, user interface, and a host of other factors. The cost of using the tool is another factor that you cannot afford to ignore.

Post all such parameter evaluations, you will arrive at the ideal video tool. Understand that the video editor that is suitable for you may not be viable for others. The choice is personal, and you need to invest your time in research. To simplify things, we have curated a list of the leading video editor tools of the present time.

Biteable

Biteable is a simple yet sophisticated tool that lets you create your video from hundreds of template options. There are about 2 million stock images, clips, and custom animations that you can experiment with.  With Biteable, you can create promo videos, presentation videos, and poignant social media videos.

The USP of Biteable is its in-house team of copyrighters, animators, and producers. Such a team ensures updated animation and customization options. That way, you can create unique videos while using video templates.

Biteable is available in three plans. While everyone can use the free version, we recommend that small businesses opt for the Plus plan. It is available for $19 per month and gives you commercial rights usage. The Ultimate Plan is priced at $49 per month and allows collaborative video creation.

InVideo

With more than 4000 video templates, InVideo offers the maximum creative freedom on video creation. You can add text overlays, graphics, and special effects to personalize the video to your taste. With InVideo, you can create content in over 75 languages and try to strike a personal chord with the target group.

While this online video editor is targeted at beginners, experienced professionals who create frequent videos prefer this tool. The free version lets you create unlimited videos but come with the watermark. With the Business plan, you can export 60 edited clips without the watermark. It is available for $15 per month and gives you access to 10 iStock media every month.

The Unlimited plan is ideal for teams that collaborate on video creation and have advanced storage needs. While you can export unlimited clips, this version also gives you access to a million premium media and 120 iStock clips every month.

Placeit by Evanto

If your video creation needs center around marketing and promotion, Placeit is one of the best options. With this dynamic tool, you can create advertising videos in minutes. Placeit has dedicated templates to cater to the needs of the different use cases and marketing platforms.

Placeit has a unique audio library that gives you access to 1300 audio tracks. That way, you can personalize your intros, product demos, and Instagram audios to capture the attention of your target group. Placeit is a subscription-based tool, and you can opt for a monthly payment of $14.95. Alternatively, the annual plan costs $89.69.

Renderforest

Renderforest is a popular editing tool for creating explainer content, promotional slideshows, and presentation videos. It is a versatile platform and lets you alter templates to make them consistent with your unique imagery. Renderforest is essentially a free tool, and you can access all the features for free. However, to export your edited clips in HD, you need to opt for the paid plans.

The Amateur plan is priced at $9,90 per month and lets you create 7 HD videos that are up to 5 minutes long. With the Pro version, you can create 20 HD videos of up to 15-minute duration. This is available for $19.90 per month. The Popular plan is available for $39.90 and allows 60 HD videos of 30-minute runtime each. The Unlimited package lets you create hour-long videos.

Lumen5

Lumen5 has a user-friendly interface and is feasible for beginners. The AI-powered tool lets you automatically transform blogs and articles into engaging videos. You can either type in the text or provide a link to the blog. The tool will automatically fetch the data and populate the storyboard.

With the free version of Lumen5, you can create three such SD videos every month. The Starter Pack is available for $19 a month and lets you create ten 720p videos.  With the Premium version, you get access to over 15 million stock images. The Premium version is available for $59 per month, and you can create 15 videos in 1080p

The Business plan gets you to access over 200 million stock media and lets you create 20 videos in 1080p. Larger businesses can opt for the Enterprise version of Lumen5 and provide better video-making features to their teams.

PowToon

PowToon is one of the most straightforward editing tools and lets you arrange footage on a canvas. You can then edit the videos to the preferred dimensions and create 1:1, 9:16, and 16:9 videos. The tool specializes in drawings of people and objects and helps to add a colorful touch to your promotional content. PowToon is the preferred video editing tool for brands that cater to younger demographics.

The Pro version is available for $19 per month and lets you create 10 HD videos of up to 10 minutes. With the Pro+ version, you can create unlimited HD videos of up to 10 minutes. This is available for $39 per month. The Agency version is available for $99 per month and lets you create unlimited high-quality videos of 30 minutes each.

Each of the above online tools was used to create high-quality content in the past. To make the most of your videos, sit back and evaluate the features of all the six tools to identify the best fit. As you set out on the journey of video making, here’s wishing you a fulfilling video experience.

 

Commons Reasons Why Developers Opt for Ember.js Today

emberjs

App developers have a lot on their plate, so they need reliable tools to help them complete their tasks quickly and effectively. These tools should be wieldy, easy to use, and flexible. What’s more, they should cater to your specific development needs and help you create better features that will make your product more successful and profitable. Ember.js is certainly one of such tools. Ember helps app developers make faster decisions and reduce development time. And there is much more to this productive framework. So, if you want to know more about Ember js development services and its benefits,  go on reading today’s post.

Ideal for SPAs

Now that single-page application (SPA) approaches are making massive inroads into the app development industry, the popularity of the Ember framework continues to grow. With its help, you can create effective scalable SPAs using the MVVM pattern. Ember takes advantage of JS methods to help you speed up the development process by coding less. The secret is quite simple: Ember enables you to incorporate default practices and idioms into the framework, which enrich your app with versatile data-model features.

Compatibility

Some developers prefer to steer clear of employing new technologies for fear that they won’t be able to update or introduce some changes to their older software. Still, it’s definitely not the case with Ember.js. This framework is famed for its backward compatibility, which means it won’t be a problem to make some tweaks to previously written code or fix errors in developed software.

High Performance

Decent performance is a critical criterion in selecting an app development framework. And this is what Ember definitely boasts. Ember takes advantage of DOM updates and bindings to speed up your product performance. The framework identifies similar tasks and groups them together. This makes it possible for your browser to process these tasks all at the same time. Since there is no need to process each task individually, it helps save time and speed up your app performance. What’s more, all Ember’s components work seamlessly and in unison, because they stem from the same source.

Cool Architecture

Among other benefits, Ember’s default architecture should be mentioned. Most developers note that this framework is easy to master and use due to its scalable and straightforward architecture patterns. And you can make the most of it if you tap into the tandem of ember-data and command-line interface.

Out-of-the-Box Solution

It’s a rare app developer who doesn’t want to build their app as fast as possible. If you want to quickly roll out your product to the market, Ember can be the best bet for you. This framework can be used straight out of the box. This means that you won’t need to write miles of code to get your app up and running. Ember can be used at the early stages of your app development process for prototyping, testing, etc. This helps reduce time to market and get a faster ROI from your product.

Community Support  

As with any popular framework, Ember has impressive support from the developer community. Ember.jr engineers are also constantly sharing their useful insights and their experience with other developers. There are also lots of useful manuals that will guide you on how to use Ember to its fullest and how you can apply it to your next project. You can always seek help from those who are already proficient in Ember and get the answers to your Ember-related questions at the dedicated forums.

The fact that such big companies as Twitch, LinkedIn, TED, Netflix, Coupon, LinkedIn, and many more use Ember for their projects speaks for itself. You can also tap into the power of this framework to start developing successful web apps and other solutions that will help you take your business to the next level.

Full and Honest Review: Ingramer Growth Service for Instagram

Full and Honest Review: Ingramer Growth Service for Instagram: Instant popularity on Instagram is what millions of people dream of. And many take advantage of these aspirations and offer a ‘solution’ — bots and service for fast growth, fast success, fast popularity.

However, it won’t be an exaggeration to claim that some of them do not work properly or at all. That’s why, with this article, we aim at providing the most precise and honest information about one of such growth services — Ingramer.

What is Ingramer and its functionality?

logo for Ingramer

Ingramer is a multipurpose service for work and promotion on Instagram. One of its advantages is constant development — new tools and features are released with amazing regularity.

 

Services:

  • Auto-promotion: likes and follows for your target audience;
  • Direct Messages: auto-messenger and Instagram Chat with CRM functionality.
  • Scheduled Posting: scheduling in advance and automatic posting of Posts (photos, videos, carousels) and Stories.

Tools:

  • Hashtag Generator and Analyzer: search for relevant hashtags and their analysis;
  • Instagram Downloader: download of photos, videos, stories and IGTV (separately and in bulk);
  • Profile Analyzer: precise analytics of any Instagram account;
  • Instagram Search: convenient search for IG accounts by names, bios, phone numbers, and emails.

What services and tools will benefit your Instagram most?

Though it is a huge service, as you see, we would like to lay emphasis on Instagram Direct Messages and Hashtag Generator as they are the most beneficial ones.

Direct Module will be helpful for business:

Ingramer account dashboard review

  • Web Direct Messenger. Ingramer offers a convenient Instagram Chat which you can use from any gadget and OS (including PC and Mac). You can connect as many accounts as you wish and communicate within one working window.
  • Labels, Notes, and Details. You can save important information (phone, email, address, city, state, zip code) about users in the Details section and leave important notes. Plus, you can label chats to sort them by categories you need.
  • Fast Replies. The amazing feature which any e-store or IG brand should use is quick replies. You can save as many ready-to-use messages and send them with one click just entering the shortcut.
  • Auto-Messaging. This useful feature is for those who want to establish contact with followers and increase audience engagement. You can send automated messages to all new followers, all existing followers, or to a custom list. Thus, all your greetings and special offers can be automated.

Hashtag Generator is your only ‘legal’ way of fast promotion:

instagram hashtag bot

  • Generating hashtags by photo, URL, and keywords. It is both convenient to do from PC and from phone and saves time on searching for relevant hashtags for posts, especially if you are a frequent poster.

Hashtags analysis. You can click on any tag and get its analytics: #difficulty, popularity, posts activity, related, similar, and commonly posted together hashtags and recent posts and most popular posts with the tag.

Instagram hashtag difficulty tool

The final recommendations

In general, Ingramer deserves to be called growth service. But before making a final decision, try Demo version of IG Chat, make 1-3 hashtag inquiries (it’s free) — make sure you understand how to use them.

By the way, Ingramer runs an interesting blog where specialists share their tips on promotion (with hashtags in particular) and all services and tools usage, that will help you! Hope my Ingramer review helps you; please share your suggestion here.

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